Press Release – StarTimes secures 4-season media rights for La Liga Santander

Digital TV operator StarTimes has announced its acquisition of La Liga Santander broadcasting rights until 2024 across sub-Saharan Africa.

The company has secured the transmission rights of the Spanish top league, which will be broadcast in French language across its media platforms for paid subscribers in 47 territories.

“We are delighted to have secured the broadcast rights to La Liga Santander, one of the most prestigious football competitions in the world,” said Kristen Miao, StarTimes Sport Director. “The acquiring of LaLiga Santander shows our commitment to continuously enrich our bouquets and to provide our subscribers with premium sport content.”

“This agreement provides an exciting new way for French speaking fans across sub-Saharan Africa to get closer to our competition,” said Melcior Soler, director of the La Liga audiovisual department. “StarTimes has a strong presence in the region and a proven expertise in sports in general and football in particular, which will help us all to reach as wide an audience as possible.”

StarTimes will broadcast La Liga Santander starting from the coming 2020/21 season. Matches will be aired live and in HD on the StarTimes Sport channels in French as well as the StarTimes ON streaming application.

About StarTimes

StarTimes is the leading digital TV operator in Africa, serving 13 million DVB subscribers and 20 million OTT users in 30+ countries. StarTimes owns a 600+ channels’ content platform combining African local channels (75%) and international channels (25%, including Chinese channels 1.5%). The company’s vision is “To ensure that every African family can access, afford, watch and share the beauty of digital TV”.

About LaLiga

LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached a cumulative audience of more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates, covering 84 countries. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

 

 

Recent articles

John Paintsil and wife support R&P Filling Station in Covid-19 Community education campaign

John Paintsil is the toast of residents in and around the Ashaley Botwe-Lakeside community after supporting the opening of R&P Oil filling station in...

Govt: “Western Togoland’ situation is under control

Reverend Johnson Avuletey, the Deputy Volta Regional Minister, has said the Regional Security Council is taking measures to deal with the Western Togoland crisis. The...

29 ‘Western Togolanders’ arrested by security forces, airlifted to Accra

Twenty-nine (29) persons have been arrested by a joint security force deployed to the Juapong township where ‘Western Togoland’ secessionists were reported to have...

National House of Chiefs: We disapprove of Western Togolanders’ activities

The National House of Chiefs has condemned the activities of the Western Togolanders who blocked entry and exit roads into and out of the...

Nana Yaa Agyare of Max FM reveals why she is called “The Brand”

Nana Yaa Agyare, who is a Radio/TV personality, actress, voice coach, singer, lecturer and song writer, has revealed the reason why she is called...

Yaa Jantuah: CPP has a young face now; we’ve pushed old folks to Council of Elders

The newly-elected General Secretary of the Convention People’s Party (CPP), Nana Yaa Akyimpim Jantuah, has said the party now has a crop of young...

Leave a reply

Please enter your comment!
Please enter your name here

X