Press Release – Look into the East: a meaningful window to the new horizon for the local community

Starting from 11 November 2020, the programme Look to the East has been broadcasting on the channel ST GUIDE. The newly launched programme does provide the local community with an access to the comprehensive understanding of the inspiring communication between Africa and China, which further triggered the focus on culture, industrial collaboration and economic development in these communications.

Surely the mutual communication of culture between Africa and China is always fascinating. In the series, the lady from Sierra Leone, Maria Kargbo, is known to the Chinese public for being a finalist in the CCTV Avenue of Stars 2007. She was also the double winner of the Best Talent and Best Fashion awards at Miss World 2009. At the Miss World finals, she also brought the Chinese Sichuan Opera masterpiece, Bianlian (traditional facial mask changing), to the world stage. Maria says she fell in love with China from the moment she arrived.

The programme also illustrates the industrial collaborations. Africa is an integral part of international cooperation under the Belt and Road Initiative. 44 African countries and the African Union Commission have signed Belt and Road cooperation documents with China, accounting for about one-third of the total. A large number of projects such as railways and highways have been successfully implemented, bringing significant changes to Africa’s economic and social development. China has been Africa’s largest trading partner for 11 consecutive years and one of the major sources of investment in Africa.

Talking about the economic growth, from 2016 to 2019, more than 50 million poor people in Chinese rural areas shook off poverty. The per capita net income of the poor rose from 3,416 yuan ($510.9) in 2015 to 9,808 yuan ($1,466.8) in 2019, an average annual growth of 30.2 percent. In the programme some practical samples of getting rid of poverty with the right guide of the ruling party are presented vividly such as the planting of coffee beans in Yunnan province. It’s quite amazing that inside a tiny coffee bean lies a story of economic development. Previously the Rwandan Ambassador has helped to sell over one ton of coffee to China on a live show; surely there must be more opportunities for Africa to grab starting from the coffee trade.

StarTimes

StarTimes is the leading digital TV operator in Africa, serving 13 million DVB subscribers and 20 million OTT users with a signal covering the whole continent and a massive distribution network of 170+ brand halls and 30,000+ distributors in 37 countries. StarTimes owns a featured content platform, with 720 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, etc. The company’s vision is “To ensure that every African family can access, afford, watch and share the beauty of digital TV.

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